Professional Certificate in Digital Media Marketing, Fall 2009
Professional Certificate in Web Development, Spring 2009
Certificat de Langue Française, August 2001-November 2001
Bachelor of Arts in Economics, May 1996
HFM U.S. is a producer of media around the world, including prestigious magazine titles such as ELLE, ELLE DÉCOR, and Woman's Day.
*Design and develop a network of fashion, parenting and lifestyle sites for ELLE and Woman's Day brands
*Responsible for content development, editorial strategy and social media marketing
*Manage relationships with developers, designers, writers, and brand editors
*Analyze Traffic and Analytics reporting
*Oversee SEO implementation
*Monitor and maintain budget for project
Digital Mom Media produces an online parenting magazine, Moms & Tots and a shopping blog, Shopaholic Mama.
*Designed websites from wireframe creation to final site production
*Developed editorial direction, produced content and managed daily presence in social network sites
*Maintain relationships with advertisers, affiliates, partners, writers, editors and designers
*Responsible for digital marketing strategy and overall business plan
*Developed content strategy for e-mail and mobile marketing campaigns and created concept for iPhone App
*Implement best SEO practices and carefully monitor site analytics to better serve the readership
HNW is a strategic marketing agency dedicated to the high-net-worth market.
*Produced content for financial and luxury client e-magazines and print newsletters
*Worked on new business proposals for online and print magazines for new luxury clients
*Managed partnerships, client communication, budgets and on-time delivery of projects
*Worked closely with in-house design, research, and IT staff to produce print and e-magazines
National Children's Book Project is a for-profit business venture to market top children's books using innovative packaging.
*Managed the creative development and production of The Book Show product line
*Responsible for the writing, editing and graphic design of editorial and markeging content
*Managed the Market Research project, Marketing and Public Relations campaigns and project budgets
*Produced website and maintained content for Public Square Books, a division of NCBP
Corporate Board Member magazine is written specifically for the directors of public companies.
*Reported and wrote articles on corporate governance
*Fact-checked articles to be published and research financial news for future stories
*Conducted interviews with board of directors, attorneys and high level executives
*Attended corporate business seminars/conferences to develop an expertise in subject matter
Agencia is an advertising agency dedicated to the Latin American market.
*Performed market analysis to determine online competition
*Analyzed new business expenses and projected financial growth
*Wrote and translated legal documents (Spanish to English) and interacted with potential clients
*Produced presentation and promotional materials, in both English and Spanish
Condé Nast is a publisher of established magazines covering fashion, technology, food, and travel,
including The New Yorker, Vogue, Wired and Condé Nast Traveler.
*Opened communications with creative, legal and finance teams to better evaluate magazine
*Negotiated contracts for writers and photographers and supervised Editorial Assistants
*Monitored editorial budgets and approved commissioned features
*Traveled extensively on research assignments to Europe, Asia, North and South America
Word, Excel, PowerPoint, FileMaker, SPSS, QuickBooks, Quark Express, Adobe Photoshop, Illustrator, InDesign,
Content Management Systems, Wordpress, HTML, XHTML, CSS, JavaScript, PHP, MySQL
Lascano-Djesevic Portfolio – Personal website
Moms & Tots – An online parenting magazine for the stylish new mom
Shopaholic Mama – An online shopping blog for the stylish new mom
The Art House– A virtual art gallery
Web Development and SEO Tools (Omniture, Google Analytics, Google Insights, Adwords Keyword Tool, Google Trends, SEO Keyword research, SEO copywriting), Social Media Marketing & Management, and Data Analysis
Fluent in Spanish, Conversational in French and Japanese
La fenemologia y La Emancipada, Published in Bogotá, Colombia 1995.
[Translation: The physiognomic study of the novel, La Emancipada]
Quarter-life Crisis: Understanding the Narrative of Your Mid-Twenties
[An anthology of stories written by contemporary women], 2002
Art History, International Affairs, Travel, Writing, Painting, New Media
© 2009 Lascano-Djesevic